3 Day Challenge: LIVE July 28th - 30th @ 8AM PT | 11AM ET
You Are About To Discover The Solution
To The Single Biggest Mistake That
Failing Salon Businesses Make...
HINT: It's Not That They Don't Have Enough Money!
Commissioned salons dying? That’s a total myth—but here’s the hard truth: if you don’t adapt, you’re going to get left behind. It’s like when Uber came on the scene. The transportation industry didn’t die, but the ones who refused to change, clinging to outdated ways, disappeared fast. The same thing is happening with salons. If you’re not evolving, you’re handing your success to someone else. The commissioned model isn’t broken—it’s your approach that needs a serious overhaul. With the right strategies, your salon can dominate, but without them, you're just another business waiting to fail. The choice is yours: evolve or become irrelevant.
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"Join The Challenge Now
For A One-Time Discounted Payment Of Only $97"
Challenge Starts In:
“In Just 3 Days, We’ll Teach You Our Most DANGEROUS
Methods That We’ve Used To Grow
Highly Profitable Salons…
…All Without You Working More Time Behind The Chair!”
Here Is The Schedule And Sessions For The
"Salon Success Secrets" Challenge
DAY 1
July 28th
"The Right People, Right Now"
SESSION #1
On Day 1, you'll finally break free forever from the struggle of finding the right hires and create a path to a more stable and sustainable future.
8:00 AM PDT (11:00AM Eastern)
DAY 2
July 29th
"Lead Like A Pro, Watch Your Salon Grow"
SESSION #2
On Day 2, uncover the confident leader within you that can turn chaos into order and build a thriving salon culture.
8:00 AM PDT (11:00AM Eastern)
DAY 3
July 30th
"The Success Stack: Expanding Your Salons Future"
SESSION #3
On Day 3, discover how one single system can unlock your next big breakthrough and simplify your salon’s future.
8:00 AM PDT (11:00AM Eastern)
IT’S NO SECRET...
If You Learn “Successful Salon Secrets”,
Then You’ll Have The Power To Cash Your Own Checks,
And Have The Freedom You’ve Always Dreamed Of!
From: Jen & Lindsay
Location: Salon Business School
Dear friend,
No matter what challenges you face, even the fear of losing your top producers, we want to show you how YOU have the power to take control of your salon’s future. We recently helped one salon owner recover after losing seven top producers in just four months—the salon maintained 84% of the sales those producers had generated! We want to reveal to you how learning how to run a successful salon business – with our proven, ethical, and legal commission-based salon selling secrets – can help you build your own PERSONAL economy. Imagine having the life, the salon, and the freedom you’ve always dreamed of! This isn’t just about making money; it’s about creating a life where YOU call the shots and nothing can hold you back.
Now, is this 3-day ‘Salon Success Secrets’ Challenge for you?
To avoid wasting your time, we’ll quickly describe the nature, mindset, and experience of the person this challenge is designed for…
IF YOU WANT MORE! You’re a salon business owner and currently HAVE a salon team that is commissioned, hourly, or team based… but for whatever reason, it’s not growing or producing the number of sales you want – then this is for you.
IF YOU WANT TO BE GREAT! Right now, you’re pretty good at running your salon… but you don’t want to settle for “good,” you want to be great! (e.g., you don’t go to Serena Williams to learn how to hit a ball, but how to take your decent game to the NEXT level to officially go pro.)
AND IF YOU WANT TO SERVE MORE PEOPLE! If you’re a salon owner and you’re struggling to bring in new team mates or new clients who connect to your brand and not just one service provider – then this is absolutely designed and made with you in mind!
If That Short List Does Not Disqualify You, Then Please Read On, This Could Be The Most Important, Game-Changing Event Of Your Life!
We're going to get right to it – We're Jen & Lindsay, and over the last 20+ years, we’ve been SPILLING almost all of our salon success secrets, including a book that is about to drop…
…driving millions of dollars of business into our salon companies each year…
…and workshopping “how to be a successful salon owner” in front of HUNDREDS of people at our live salon events.
But our journey hasn’t been without its struggles, and we’ve faced challenges that would make most people quit.
Jen grew up in a trailer park, surrounded by people who often believed “there isn’t enough money” or “we can’t afford that.” Despite this limiting mindset, she purchased her grandmother’s dying salon, determined to turn it around. What began as a small four-chair salon blossomed into a thriving business, eventually growing into a real estate empire. Even when she faced the devastating loss of multiple top producers, Jen refused to let setbacks define her. Instead, she rebuilt her team stronger than ever, proving that with resilience and determination, challenges can become the foundation for even greater success.
Lindsay, on the other hand, was a high school drop out unsure of what she wanted to do with her life. After some time, she found her way into the industry via the front desk and ended up going to cosmetology school, and then purchasing the very salon where she had been working. Shortly after taking ownership, she faced the ultimate challenge: a total team walkout. While most would have thrown in the towel, Lindsay rebuilt her team from the ground up, not only surviving but eventually thriving. She later navigated a successful partnership buyout, becoming the sole owner and transforming her business into a multi-million-dollar salon company.
Our stories are proof that no matter where you start or what you face, success is within reach if you have the right tools and mindset. Let us show you how to take control, overcome any obstacle, and create the salon, the life, and the freedom you’ve always dreamed of!
The Three “Methods” To Salon Ownership
(And ONE That Works Predictably…)
METHOD ONE
Flying By The Seat Of Your Pants
You’re probably aware of this way of salon ownership. It’s usually what most salons are already doing, you know, just making it up as they go.
Now, this form of salon ownership can be really really good. I personally know a handful of people who generate upwards of $1M a year doing this method of salon ownership.
THE PROBLEM
You're oftentimes getting a lot of client call backs and it can lead to burn-out; or the service provider hits a “cap” he/she can’t seem to break-through. The worst part is: it's usually dependent on one or two high producers (and one of them might even be YOU)! Talk about handcuffs! Eek!
Kind Of Have Some Processes
METHOD TWO
This is when your “sales ceiling” is dramatically lifted because you can now duplicate the same process a single service provider would have offered on your best day… and deliver it to a MASSIVE audience (your other team members), which cuts down on some of the new clients your losing every day.
For example – the industry statistic is that only 2 out of every 10 new clients return back to the salon. This statistic was probably born out of only having SOME processes in place.
THE PROBLEM
This method, while amazing in so many ways, can be very limiting because 1.) you're promoting a stylist driven experience, and 2.) you have to “assume” the rest of your team knows what's going on with these processes… leading to that statistic above. YIKES!
Salon Success Secrets
METHOD THREE
THIS IS THE KEY.
Imagine feeling stuck, working endlessly to grow your salon, attract customers, and motivate your team. It’s exhausting, and you wonder if your dream life is even possible.
Then, everything changes. With our “simple plug-and-play method,” you transform your skills and team into a powerful force. Your clients’ success becomes easy to everyone on your team. Dream customers come to YOU. Talented team members are excited to join.
Your salon becomes the go-to place, and you finally have the freedom to live the life you’ve always wanted. It’s not just a method—it’s your transformation.
With this method, you’re taking your skill-set, plus audience, and removing “time” from the equation.
You can take your sales skills and plug them into a “simple sales funnel” and have an endless supply of your DREAM CUSTOMERS coming to you!
THE PROBLEM
Nobody has taught you this method before! Most people who teach salon owners are either “fly by night” marketers who are looking to make a quick buck, never to be heard from again… or they simply don’t know what they’re talking about because they have never run a truly successful salon.
Now, here’s the thing: all THREE of those methods have something in common… increasing your SKILL-SET when it comes to salon ownership.
It takes learning a new set of skills to go from “method one” to “method two”... and a whole NEW set of skills to go from “method two” to the ultimate predictable and constant flow of sales, which is “method three.”
To perform “method three” of salon ownership, you’ll need the right tools, the online salon secrets success challenge, to make it happen.
Now, we’re biased and will always say Salon Business School is the #1 Salon Business Growth tool for salon owners all over the world.
We’re the first, and continue to be the best, and that’s because we’re constantly working and improving the methodology to meet the needs of our salon owners, such as yourself.
But here’s the reality, and we wouldn’t normally say this – but...
The Salon Success Secrets Challenge Is Only One Small Piece Of The Puzzle.
The REAL magic is WHO YOU TRANSFORM INTO as a salon owner with our guidance.
If you say the wrong words, or the right words at the wrong time, then clients or team mates will scrunch their faces as if they whiffed a nasty odor and be outta there before they even get the opportunity to learn more about your salon.
That’s why we worked tirelessly to put together the ULTIMATE BLUEPRINT of learning how to take your skill-set of being a salon owner and apply it to method three!
We call it the…
Give Us Just 3 Days, We’ll Show You Exactly How
To Apply Your Salon Owner Skill-Set Into Salon Success… Giving You The Power To “Recruit On Demand” For Infinite Growth!
We’ll reveal THE RIGHT WORDS that’ll practically hypnotize your potential team mates, and have them eagerly knocking down your door to be hired!
All without…
having to meet one-on-one and spending hours 'HOPING' to get just one new team member…
spending hours on social media just waiting for the busy bus to arrive...
being held hostage by service providers who have no clear direction of what's next – which of course cuts into your own profits.
The 3-day ‘Salon Success Secrets Challenge’ will give you the ROBUST confidence in your salon owner skill-set with an iron backbone where others see you as someone they respect and trust.
The best part?
It’s all done for you.
In other words, once you’ve built and refined your salon systems (and in the way you’ll learn during the challenge)...
…you can literally set it on autopilot where you continue to grow without having to be in the salon 24/7... allowing you to snooze or vacation while your bank makes the “cha-ching” sound over and over again.
Ready To Become A Master Salon Owner With The Iron-Clad Confidence (And Words) To Easily Build The Salon Of Your Dreams?
Here’s What You Can Expect From The
'Salon Success Secrets Challenge'!
Before The Challenge
Making “OK” sales but not enough to scale or become your main revenue stream…
Confused On How Grow And Retain A Team
No Marketing Systems To Bring In New Clients
Feeling frustrated about how others in your industry are making sales like crazy… but you're still struggling…
Don't Like Systems Because No One On Your Team Follows Them
Worried About a Team Walkout
After The Challenge
A fully built-out “successful salon” framework installed into any salon (regardless of the size of your town or location).
Fully Convinced Recruiting Doesn't Have To Be Hard
Finally falling in love with marketing because you now “get it” & have clients flowing in the door!
Knowing the EXACT formula to grow your business!
Systems That Allow You The Freedom To Take Some Time Off If You Desire.
Confidently Walk Into Your Business Everyday Knowing You Have an Actual Business That Is Bigger Than One Person a Group of Service Providers
What's Your Investment?
The investment for this 3-day challenge is a one-time, discounted payment of just $97! (If you are somebody who already knows you want more, we have a special VIP offer for you too!)
We’ve done plenty of “free challenges” or "free webinars", but for this very specific challenge, we're not looking for freebie seekers.
We're looking for dedicated, ready-to-rock salon owners who are already making sales in whatever capacity… and are looking to go from good to GREAT!
If You Have A Commissioned, Team Based, Or Hourly Salon Team, Then This Challenge Is Absolutely Made For You.
We're not going to show you things you may have learned before, either from ourselves or from other coaches.
We're going to show you, and then teach you, how to literally build the most thriving salon business, and do it with the utmost confidence you may have never experienced before.
With the “in-the-trenches” salon growth strategies, the same we use for our own businesses, we could easily charge upwards of $3,000 for a single 90-minute session.
And because you’re here, and you’re part of OUR audience, we want to do right by you, and that’s why all we ask is the small, one-time investment of just $97.
The investment of $97 is nothin’ compared to the powerful, high-value salon success training you’ll be receiving over the 3 day period – it could literally be the single greatest training with the potential of transforming your entire salon, and in turn, your entire life!
100% Satisfaction
Money-Back Guarantee
I want you to feel confident this is the best decision for you and your business today. That’s why we're offering a 100% satisfaction, money back guarantee to an VIP ticket holder!
If you’re not satisfied with the salon success secrets challenge, and if you feel you didn't receive a shred of valuable information you can immediately implement it into your salon for more growth…
…then you can email our support team at hello@salonbusinessschool.com after the event for a full refund with zero hassle.
Why Time Is Of The Essence
Listen, we’ve never done an event like this before, and if we're honest, with all of the work we’ve put into this “salon success secrets” training… We don’t know if we will do it again.
With that said, if you don’t sign up today (or very very soon), then you may never get a chance to attend this event again in the near future.
This may be your ONLY chance to attend this very special, limited-time event where we show you the wizardry behind our most successful recruiting & new client campaigns, and how you can take our exact steps and apply it to your salon with incredible results!
Now, because this is a virtual event, we want to make sure our online bandwidth isn’t strained and cause broadcast interruptions. That means once we’ve reached our cap of attendees… the doors for this event will be closed and no more will be able to join.
So if you’re here now, and you’re wondering if this is for you…
DON'T WAIT! SIGN UP FOR
'3-DAY CHALLENGE' TODAY!
Normally: $6,997
Today's Price: $97!
WHAT
3-Day Virtual Event: 'Salon Success Secrets Challenge'
WHEN
Starts JJuly 28th - 30th
8AM PDT | 11AM EDT
NOTE: This event is 3 days, for 90 minute sessions, so mark your calendar and set-aside time for those 3 days so you can be present and ready to soak up all of the amazing value!!
WHY
So you can learn the “salon success secrets”, taking your salon from good to GREAT!
"During the Salon Success Secrets Challenge, I realized my team didn’t really know how to sell and selling is not a bad thing. We immediately applied one of the strategies from the training, and our retail sales grew an additional $6,900 in 30 days! The impact was immediate, and I can't believe my team finally feels GOOD about selling."
- Lynne
"Before the Salon Success Secrets Challenge, I was struggling to cover overhead, make a profit, and pay myself—even while working 60+ hours a week. On Day 2, I realized we were undercharging on most services. Raising prices felt risky, but clients were completely supportive. Now, I’m able to cover all our costs and finally take home a paycheck!"
- Jill
"I was worried about taking time away from behind the chair, but after day one, I already had 15 new applicants flooding my inbox! I was almost in disbelief when I saw them all! I am in a mid sized town and we don't even have a great cosmetology school here so this feels amazing! Thank you ladies!! "
- Madison
Imagine What Your Life Could Look Like In Just 3 Days…
DON'T SIT THIS ONE OUT!
Join The ‘Salon Success Secrets Challenge’ Today For A Discounted Low Payment Of Just $97!
Order
Items
Summary
Do you still have questions? Here are some answers:
Frequently Asked Questions:
If your questions aren't listed below, feel free to email us at hello@salonbusinessschool.com
Q: Who is this class for?
Salon Owners with a team that is paid a commissioned or hourly wage, who would like any of the following: more clients, more team mates, or a team that knows how to sell. If you are a salon owner looking to reach your maximum potential in business, then this class is for you.
Q: Who is this class not for?
Wantrepreneurs and business opportunity seekers. This class is not a shiny object to be added to your collection of courses, books and videos that you still have never gone through. If you are curious about business but not serious, please don't waste your money or our time.
Q: How much is the training?
There are 2 ways to participate in The Make More Offers Challenge. The General Admission is only $97 and the VIP Experience is only $297 for a VIP ticket, which includes backstage passes to watch and learn from the Zoom pre-game show as Jen & Lindsay answers Q&A of Platinum VIP Ticket holders.
Q: How is this different than your courses or free content on offers?
While we do have content available on salon ownership, this is our premiere content on growing your team, gaining more clients, teaching your team to sell, and right sizing your pricing and the first time we've created a challenge live or otherwise.
Q: Are the challenge classes live?
Yes, classes will be live. Although the classes will be live and recorded you won't be able to purchase the recordings so you will need to watch the challenge live or watch the recordings for the limited time they will be posted in the Facebook group.
Q: How does the 3 day challenge work?
Each day the challenge training will run from 8:00am-9:30am PDT or 11am-12:30pm EDT, with backstage additional VIP training with questions from Platinum VIP ticket holders from 8:00am-9:30am PDT or 11am-12:30pm EDT on the BONUS day, Thursday. In the evening you are encouraged to complete the tasks within the window provided.
Q: Will I get direct feedback from Jen & Lindsay?
Only if you purchase an upgrade of a Platinum VIP ticket, if you have the VIP Experience you will have a virtual backstage pass to watch and learn from the Q & A sessions on Thursday. If you have General Admission you will not have access to listen to the Q&A sessions prior to the general training.
Q: What is a platinum VIP ticket and where can I purchase one?
A platinum VIP ticket is an upgraded ticket that allows you to be guaranteed to ask your question during the VIP session. These tickets are limited to 5 each challenge and are first come, first serve. Doors to these tickets do not open until a few days prior to the challenge and the upgrade option will be emailed to the VIP ticket holders first, and then to the general admission ticket holders if spots still remain.
Q: If I don't have a business yet is this challenge for me?
Because Jen & Lindsay teach based on team based salon principles, this challenge does help salon business owners from all arenas. If you don't yet have a business, you are welcome to join. However, be aware that Jen & Lindsay are teaching team based salon business principles. If you plan on starting a business it could bring insight as you start your entrepreneurial journey.
Q: What if I am already booked with paying clients during the challenge time?
When I first started my salon, time always felt like my biggest hurdle. I’d be so busy working in the business that working on it felt like an impossible dream. But here's the thing—when we’re constantly chasing daily tasks, we start losing sight of what truly matters for growth.
Think of it like driving: if we only focus on the closest obstacles, we miss the open road ahead. The same goes for our business vision. Every choice we make shapes where we steer next.
Instead of saying, “I don’t have time,” ask yourself, “What if I made time to work on the right things to propel my salon forward?”
Q:I live in a small town, will this challenge work for me?
We get it! Lindsay is in a small town, and Jen is in the suburbs of a big city, and have both experienced massive success! But this challenge isn't about us, we have helped tons of salon owners from tiny towns, to booming metropolises experience more success than they ever dreamed possible. (Like to the tune of an average of 23% growth, year after year!)
Q: The cosmetology schools in my area aren’t great, so how will your recruiting strategies actually work for me?
Great question! And I get it—sometimes local cosmetology schools just don’t seem to produce the quality talent you’re looking for. But here’s the good news: recruiting isn’t just about who’s coming out of the schools nearby. We teach you how to attract and develop top talent, no matter where they’re from or what their background is.
Inside our Salon Success Secrets 3-Day Challenge, we’ll dive deep into building a brand that pulls in motivated, high-quality stylists who align with your salon’s vision. We’ll show you how to market your salon as the place to be—the type of salon that attracts go-getters who are driven to learn, grow, and contribute to your success. It’s not about relying on the quality of your local schools; it’s about positioning yourself so the right talent seeks you out. We’ve seen salons go from struggling to find anyone good to being the salon that people are lining up to work for. In fact, one salon owner got 15 qualified applicants after she sent one message out. And trust me, it’s 100% possible for you too!
Q:I’ve done all the coaching before, why will this work for me now?
We understand—it sounds like you’ve tried other coaching before, and you may feel like you’ve seen it all. But this isn’t just another coaching program promising to improve on what you’re already doing. This is a new opportunity that redefines how salon owners build success.
Most coaching out there is designed to make small tweaks and improvements. But that approach only works if you’re already on the path to where you want to go. What we’re offering is a completely new path—a proven, step-by-step system that’s tailored specifically to the unique challenges of running a salon. This isn’t about incremental gains; it’s about transforming your business from the ground up.
Q: There is so much talk about the economy & a looming recession, help me understand how it would even be possible to raise my prices?
I totally get it. The idea of raising prices during a recession feels risky. But here’s the reality: during times like these, clients aren’t just looking for the cheapest option; they’re looking for value, trust, and expertise. In fact, a recession can actually be the perfect time to position yourself as a premium choice.
Here’s what most salon owners don’t realize: when you’re seen as the best, clients are willing to invest in the quality experience only you can provide. This isn’t about squeezing every dollar from your clients; it’s about right-sizing your prices to reflect the true value you’re delivering.
What we teach isn’t a blanket price hike but a strategic approach that shows clients why your services are worth every penny. It’s about building a salon experience that commands respect, loyalty, and yes, even higher prices—even in a recession.
Remember, in challenging times, people naturally gravitate toward quality and consistency. By following our framework, you’ll not only cover costs but actually attract clients who value what you bring to the table and are willing to pay for it.
So the question isn’t Can you raise prices? The question is, How can you afford not to?
Q: My team is different than any other teams you have probably worked with before, will this work for me?
I totally understand where you’re coming from! Every salon team has its own unique dynamics, personalities, and strengths. But here’s the key: we don’t believe in a one-size-fits-all approach. What we teach is a framework that adapts to any team—because it’s based on principles that bring out the best in all types of people, no matter their background or style.
Think of it this way: we’re not giving you a cookie-cutter formula to force-fit onto your team. Instead, we show you how to tap into the core strengths, motivations, and personalities that make your team unique. Our strategies are designed to help you build a culture where every team member feels empowered, valued, and motivated to excel—no matter who they are.
So, if you’re worried about whether this will work for your team, remember this: it’s because your team is unique that this approach will be so effective. We’ll help you leverage those differences as assets, turning your team’s unique qualities into your greatest strengths.
The question isn’t whether this will work for your team—it’s how powerful your team can become once we help you unlock their potential. Let’s make that happen together!
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